Mipathia is a web application which provides online immigration evaluation and connects users to consultants. The software analyzes and summarizes all the immigration information into a comprehensive evaluation system with a visual dashboard. Users can check which immigration programs they are eligible for, and what kind of requirements they should prepare.
The brand began with a name Muhajer which was a mid-estern name, then changed it to Mipathia to reach a broader target market.
This has been a challenging project for the company. The brand needs to build a professional, ethical image to convince users to fill in their personal information and trust the company would not take the information for other use.
I designed a series of digital products including the website, web application dashboard, social media posts, and email headers. I use a blue as brand color to convey the trustworthy, high-tech brand image.
The biggest challenge is to analyze all the immigration programs, summarize the requirements and put them into the dashboard in a clear, well-organized order to let the user understand their current situation, which programs they can apply, and which ones they could apply with some requirements fulfilled.
